Social media platforms are for everyone, including people with shared interests, similar hobbies, comparable demographics, and more. The point is that there are many social networking sites where we all have a presence, and your time will be better spent on the sites that get the most traffic. Among all the social media sites, Facebook, Twitter, Instagram, and LinkedIn are at the top in terms of monthly active users. So we come directly to the point why social media platform is important for any business.
There are many benefits of using social media for your business, here are some of the most common benefits of using social media that you want to focus on:
- Social networks allow you to interact and behave with your customers on a personal level.
- Customers can reach out with complaints, questions, and concerns, identifying new leads and prospects who are similar to your best customers.
- Reaching new audiences and new demographics that may be receptive to your products or services, increasing brand awareness, and exposing your business to new people.
- Learning about the needs, wants, and habits of your audience and customers.
- Increase traffic to your site and increase sales.
- Updating people with your new product and accessing news related to your companies.
- Knowing what people think about your product and what improvements you should make.
It depends on your business which platform will be useful for you. You can go through various social media platforms and determine who will meet your needs. To help you decide, here is a detailed section of the platform, what they are good for, and what a typical user looks like:
It is the largest platform ever, with more than 2 billion monthly active users, 61 percent of whom are Americans between 25 and 54 years old. And Facebook is a good medium for lead generation, and its advertising platform can be highly customized to target very specific audiences. On Facebook, you can make your company page and inform regular customers about your product and service.
Twitter is a happening place. The average user, with their 208 average followers, averages 307 tweets and an average of 170 minutes on Twitter each day, is a market segment that is full of potential. About half of Twitter users use it daily, and at least 29% of Twitter users are active multiple times a day.
Twitter is not as much a leader platform as it is a brand loyalty platform. for example. 85% of Twitter users “feel more connected” on Twitter, following them on Twitter. They read your content and retweet and Twitter is a place where you can reach the maximum people.
As of January 2019, Instagram ranked 6th in the survey of the most popular social network worldwide with 1 billion subscribers. According to Omnicor, 80% of its 500 million daily users are outside the United States, 35% of them are millennials and 37% check their feeds several times per day.
Engagement on Instagram is measured by likes, comments, and shares, as it boasts a score of 4.2% – ten times more than Facebook, 55 times more than Pinterest, and 85 times more than Twitter. With this ocean of available eyes, businesses can deliver spectacular successes with a dedicated Instagram marketing strategy.
The most well-known international brands such as Nike and Pepsi have effectively leveraged the power of Instagram for their businesses. Thousands of small businesses and segments have also thrived using Instagram.
Tourism, for example, is an area that has experienced a boom on Instagram as “discovering new travel destinations and places”, a popular query for 48% of Instagram users who are travel enthusiasts, Due to which Instagram has added features to update its application. Enable businesses to add “Reserve” and “Book” buttons to their feeds.
Social media is an indispensable tool for any business that wants to be sustained and get online exposure, because not only can it connect you to prospects who are right next door, but it will help you find people around the world. It can also help reach. In addition, social media helps build brand awareness, find new leads, generate more website traffic, get to know your audience better, gain insight into the shopping habits of your best customers, and even improve your customer service Also an excellent tool to do. The trick to choosing the right social media platform for your business is about confirming all the goals you can achieve through social media marketing, finding out which platforms are already in place for your target audience, And choosing a platform that matches your content type.